Animated gifs (graphics interchange format) are simple, lightweight animation files suitable for emails. They have become popular in email marketing campaigns. You can also use them on a website as an easy alternative to video.
Animated gifs are especially popular for children’s and women’s clothing, e.g. with a jumper arm waving for instant fun and appeal, or the toy car flying over the trousers seen below.
In the example shown above, there were two individual product shots, the trousers and the car. These were cut out onto a transparent background in Photoshop. We then made a motion sequence of 17 separate frames to make it look like the car is flying over the trousers, taking care over the timing for each frame.
Finally we output the animation sequence embedded within a single gif file. At 1-2mb in file size, these animated gif images are ready-made for sending in an email, including with a system such as MailChimp or Campaign Monitor.
The animations are often looped so they play over and over, but they can also be set to play just once or a specific number of times on load.
At Slippery Fishes we can create animated gifs of your products, currently from just £30 +vat. The pricing will depend on how many product shots we need to take and how much post-production time we need to cut out the products then duplicate them, create a motion sequence and then turn them into an animated gif.
Please feel free to contact us to discuss ideas for animations. We enjoy making these!